This article includes an interview with an industry expert on the creation and growth of athleisure beauty products. They discuss how as more and more people adapt to a healthier, more active lifestyle, consumers now want beauty products that fit this lifestyle as well. The target consumer for these kinds of products would be millennials, as 72% of them workout at least once a week, more than any other generation. These products would serve aesthetic functions, such as makeup that doesn’t budge during a workout, or a functional benefit, like a foundation that provides a cooling sensation when applied. The reason this article caught my eye, is because I had no idea that athleisure extended to beauty products. And even though this article is from this month, this idea has actually been a thing for a little while now and yet I never heard about it before. Upon reading this article, I really don’t understand the point of the products. They write that the creation of athleisure beauty produ...