Vogue’s article, Could Sadie Sink Become the New Face of Ethical Fashion?, discusses the rise of both young fashion icons and ethical clothing brands. The article states that Sink has joined the “gen z fashion powerhouse” alongside Millie Bobby Brown and Zendaya. The article covers how Sink promoted her friend Rooney Mara’s new vegan clothing line on her instagram, donning an outfit from the new line.
I really enjoyed this article because a) I’m all for ethical and sustainable fashion and I think this new clothing line is a good step in the right direction, and b) I love seeing younger celebrities voicing their support for good causes and spreading awareness through social media. This was also a great move on Mara’s part, by utilizing social media/influencer marketing, and also for Sink, as she was able to step forward in the fashion game. There are many celebrities that publicly support certain brands, but not enough that support ethical and sustainable brands and there needs to be more of that, so I praise Sink for being this socially conscious at such a young age. Consumers our age are basically split up into two groups: those that shop at second hand stores and sustainable fashion stores, and those that buy fast fashion and clothes based on price tag instead of ethics. And by Sink using her platform to shed light on the growing ethical fashion industry, I think we as consumers may be able to shift more into that socially conscious shopping group and that kind of shift in consumption will benefit the world and environment as a whole.
I really enjoyed this article because a) I’m all for ethical and sustainable fashion and I think this new clothing line is a good step in the right direction, and b) I love seeing younger celebrities voicing their support for good causes and spreading awareness through social media. This was also a great move on Mara’s part, by utilizing social media/influencer marketing, and also for Sink, as she was able to step forward in the fashion game. There are many celebrities that publicly support certain brands, but not enough that support ethical and sustainable brands and there needs to be more of that, so I praise Sink for being this socially conscious at such a young age. Consumers our age are basically split up into two groups: those that shop at second hand stores and sustainable fashion stores, and those that buy fast fashion and clothes based on price tag instead of ethics. And by Sink using her platform to shed light on the growing ethical fashion industry, I think we as consumers may be able to shift more into that socially conscious shopping group and that kind of shift in consumption will benefit the world and environment as a whole.
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